Undertaking market intelligence activities almost to the point of obsession to collect information regarding the market, categories, customers, consumers, shoppers, trends, and analyzing this information to create an informed story which can form the basis for developing existing and new innovations to exceed the expectations of consumers and contribute to revenue and profit growth initiatives.
Passionate for quantitative and qualitative research, massive curiosity to understand the psychology and behavior behind the research with ability to develop this research into real “added value” insights.
Data driven approach, build and nurture relationships at all levels internally and externally to optimize research strategy and acquisition of data through both formal and informal approaches. Continuous market, product, trends, consumer and shopper observations, responsible for the development and reporting of compelling insights from multiple sources (customers, consumers, shoppers, retailer, financial, EPOS, Nielsen, Kantar, tracking tools and focus groups). Build strong relationships with all relevant internal and external parties.
Identify, prioritize and develop processes to enhance and effectively scale our research capabilities and information gathering continually increasing the depth and quality of our data.
Active involvement in new innovation agenda, utilizing data driven decision making tools and controlled testing environments to study new innovations pre/post launch. Building on the learnings to drive smart growth initiatives and product enhancements.
Exert superior customer, consumer, shopper, market and business insights to bring competitive advantages, enhanced revenue growth and maximized profitability. Own the stakeholder’s insights agenda, be the “voice of the customer, consumer and shopper”
Required Professional Knowledge
Knowledge in the use of analytics, user research and business cases to drive data-based decisions to improve the overall business.
Proactive with ability to work independently across multiple groups (Internal & External) and on multiple initiatives simultaneously.
Enjoys working in a fast paced and evolving environment.
Likes a challenge, logical and rational.
Growth mindset, desire to learn and grow.
Results driven, takes pride in achievement.
People orientated, excellent active listening and observation skills with ability to extract information from diverse groups.
Excellent written, verbal, reporting and presentation skills.
Exceptionally proficient in interpreting, analyzing, understanding trends, and presenting research data.
Strong believer in accuracy and attention to detail.
Very good organizational skills.
Ability to use initiative, creative and strong problem-solving skills.
Continually updating knowledge on market research methodologies
Very Good command in Arabic & English Languages
أبحاث السوق, nalytical Skills, Report Writing, Analysis of Business Problems